Letting agencies often focus on meeting sales targets, booking viewings, and managing portfolios. What agents can forget about is being an authentic letting agent and establishing connections with landlords and renters. Customers can quickly become part of a process, rather than real people looking to start or continue their journey into renting a home or letting a property.
Resooma has outlined four key ways to become a more authentic letting agent. With our guide, you’ll retain leads and provide the best service for your customers.
Show you’re an authentic letting agent with great communication with landlords and renters
Communication is key to developing great relationships with landlords and renters. Effectively communicating not only allows you to improve your service but shows you’re a confident authentic letting agent.
Encouraging landlords and renters to contact you with any concerns allows them to see you as approachable and trustworthy. Have several social channels for them to contact you over, such as Whatsapp, rather than relying on your website’s chatbot or Facebook page. Your customers will appreciate the flexibility, signalling you’re ready to help with queries even beyond your working hours.
Transparency, most of all, is essential. Being prompt in responding to queries and letting renters know of scheduled repairs or maintenance will be appreciated. Listen to your customers and their problems, and you’ll provide a much better service as an authentic letting agent. Ensuring this means more positive reviews and spread of your authenticity by word-of-mouth.
Offer a valuable service to show you’re an authentic letting agent
Acquiring landlords and high-quality renters for their properties is an important goal for your agency. However, both landlords and renters will want an authentic letting agent whose service goes beyond securing properties for their portfolio. Just like communicating creates trust between you and your customers, providing a service beyond sourcing the best tenants or following up on repair and maintenance requests will help display yourself as an authentic letting agent.
Think outside the box of how customers will benefit from your agency’s services. For example, creating content catered to landlords and renters can help display your genuine interest in the landlords that list with you and those renting properties in your portfolio. You can keep landlords updated on developments in the lettings market via a blog and email newsletters, or you can provide helpful informational content for renters on their rights and responsibilities while renting.
Even by making small changes, improving your service shows your willingness to improve your agency to landlords and renters.
Show your authenticity as an agent by being more than a brand
Advertising properties and answering queries isn’t enough to stand out as an authentic letting agent. Customers today want more than a transactional relationship. They need to know they can trust you and that you’ll go beyond what your services provide.
Think about the problems that landlords will face when trying to let a property. They’ll often face issues such as void periods and maintaining and managing their properties. What can you do to address these pain points? Your reputation as an authentic letting agent will improve by giving advice and providing solutions to these problems.
Renters will similarly have pain points with renting, such as handling rent and bills among housemates and individual budgeting plans. Providing renters with a bills-inclusive service such as Resooma Bills can combine bills into one monthly payment and reduce the hassle of setting up utilities. Landlords and agents similarly benefit from higher annual yields and generate more leads as 75% of renters prefer to rent with bills included.
By learning more about your customers’ concerns and offering them the best solutions, you’ll naturally place yourself as an authentic letting agent.
Get involved with the local community to show your authenticity as a letting agent
By actively engaging with your local community, not just with other landlords and agents, you can improve your image of being an authentic letting agent. Some examples include sponsoring and speaking at local events, volunteering with charities or helping fundraise for local causes.
When you show yourself giving back to the community, landlords and renters will notice the genuine interest in helping others. Giving back to the local community will reflect your authenticity as a letting agent and your agency.
Let your authentic self shine through with Resooma
With Resooma, you can list properties for free on our website for maximum exposure, and we’ll only charge you when we match the highest quality tenants to your property. With us, we’ll help you reduce void periods, earn £10,500 more revenue annually, and even earn a monthly commission when you successfully refer tenants to us. You won’t just be visible to tenants, but landlords too when you list with Resooma.